A lot of online marketing fails because it doesn't lead prospective customers to a landing page. A Landing page is the key ingredient of an effective online marketing strategy and are designed to effectively convert visitors into customers.
What is a Landing Page?
A landing page is a single page on a website where a potential customer lands after clicking a link from online advertising or a link from another website. These links can come from social media sites, Google searches or paid ads. The landing page will contain information concerning a certain product or service with a call to action (a specific instruction to initiate a reaction from the audience) for the lead to enter their contact details for more information.
Building an effective landing page is not as easy as you may think and this is the part of the puzzle in which most online marketing fail. A landing page needs to be elegant while informing the user immediately what the message is by using carefully crafted titles and sentences. If your landing page is awkward and not conversion rate optimized, don’t expect to capture any contact details.
How we can help?
Click Through Landing Pages
As the name suggests, click through landing pages have the objective of encouraging the visitor to click through to another page. Typically click through landing pages are used in online stores because they describe a product in sufficient detail to convince a potential customer to make a purchasing decision. A common mistake is directing inbound advertising traffic to a shopping cart or registration pages. This results in poor conversions as the ad doesn’t provide sufficient information for someone to make an informed purchasing decision. This is where the click through landing pages come in. As a result, the ‘end point’ from a click through landing page is typically the shopping cart or registration page. This results with an increased chance of conversion having passed through the details of the landing page.
Lead Generation Landing Pages
Lead generation landing pages are used to capture prospective customers contact detail, such as a name, phone number and email address. The purpose of a lead generation landing page is to collect information that will allow you to engage and market to the prospect via email. As such, a lead capture page will contain a form along with a description of what you’ll get in return for submitting your personal data. Some examples of lead generation landing pages include:
- Webinar registration
- Discount coupon/voucher
- Contest entry
- Free trial
The online world is forever changing, to ensure we maintain a high standard of quality we focus on developing our skills by attending training courses with some of the industries leaders in website technology. Growing the knowledge within the Rhythm Websites team is one of our main priorities.