Irrespective of the operation, a large number of organisations are currently involved with online marketing. This is because it is the most cost effective way for them to reach their target market. But what is online marketing, who is it for and how do you take advantage of it?
What is Online Marketing and do you need it?
Online marketing is a method of promoting a brand, products or services over the Internet. Its broad possibilities include email marketing, social media marketing and search engine marketing. These options enable businesses to specifically target certain people that might be interested in their services.
Online marketing connects organizations with potential customers and takes business development to a much higher level than traditional marketing/advertising. Online marketing has several benefits, which include:
- Low costs: Large audiences are accessible at a fraction of traditional marketing budgets, enabling businesses to produce attractive consumer advertisements.
- Flexible and convenient: Customers may research and purchase products and services at their leisure.
- Analytics: Effective statistical results are simplified without extra costs.
- Numerous options: Advertising tools include pay-per-click advertising, email marketing and local search integration (Eg. Google Maps).
- Demographic targeting: Customers can be demographically targeted much more successfully in an online process rather than an offline.
There is various type of Online Marketing which include:
Banner advertising, also known as display advertising is the practice of placing an advertisement at the top of another website, whose visitor are your potential customers. For example, if you sell surfboards you could place a banner ad on a popular surfing website. This in turn can increase product awareness and traffic to your website.
Regardless if you're a big business or a small local business, Facebook is one of the most powerful marketing tools online. It's a great way to keep customers informed, develop brand identity, and broaden your customer reach. Facebook is so effective because you can specifically target your audience based on their age, gender, location and interests.
This is a marketing process that involves reaching out to your customers via email. Email marketing uses a specific strategy to engage and up sell anyone that is in your email database. It is considered so effective because anyone that is in your email database must have gotten there because they have an interest in your product or service and are likely to buy from you again.
Search Engine Marketing
This is a type of online marketing that promotes a business through paid advertisement that appears on search engine result pages. This is highly effective because you can specifically target people that are searching for your services. For example, if someone searches Accountant Sydney, you can have an advertisement display for your firm. The most popular form of search engine marketing is Google AdWords. One of the great things about Google AdWords is you only have to pay if someone clicks on your advertisement.
The online world is forever changing, to ensure we maintain a high standard of quality we focus on developing our skills by attending training courses with some of the industries leaders in website technology. Growing the knowledge within the Rhythm Websites team is one of our main priorities.