We get it, you like to do things the old fashion way, right? The only problem is Social Media is now a necessity for all businesses. Not only that, it is extremely important to have social media accounts linked to your website to improve your ranking in Google. Don’t stress though, we can get all your accounts set up and ready for use along with a social media marketing strategy designed specifically for your business.
Do you need you be on Social Media?
Your social media says a lot about you as a business, for example, if your business doesn’t have a lot of likes on Facebook people will assume you are a small company that hasn’t gained much traction. However if you have a huge following people assume you’re a well-established company who have impressed a large number of people enough that they took the time to support your business’ page. But you might be wondering why this is important, well 46% of customers look towards social media when making a purchase, people post on businesses walls with their questions. It is safe to say that the interaction between social media accounts and customers is the highest it’s ever been.
On average 8/10 small to medium size business’ are now using social media in an attempt to kick start growth, the only problem is a small hand full of them are truly utilising the full potential social media can have. There is portion of companies that completely build their businesses from traction they have gained through Facebook. It is said now that 83% of B2C business use social media to increase their brand exposure, 69% to increase the traffic to their website and 65% to gain market insights. To top this off 70% of business have managed to use social media to attract new customers. There are five main reasons customer use social media which are:
To be aware of current promotions and discounts (over 90% of twitter users)
The receive the latest product information
For customer service reasons
Ability to offer feedback
So what are the things turning away customers on social media?
A poor Following: Human beings typically have a herd mentality and this has a huge part in social media for business, if your business has a small following chances are your potential customers will perceive you as a small under established business and will continue looking elsewhere.
Poor Image: customers are always forming an image of your business on a conscious and subconscious level. Your social media account may contain content that is triggering negative emotions towards your business.
Limited customer interact: If your interaction on social media is limited people assume your business lacks communication with their customers, a business that is constantly sharing about their local news seems far more community orientated.
How we can help?
If you are new to social media it can be a lot to take in, how to use various sites, how to set them up etc. We can do all the leg work for you in getting your social media accounts set up and ready to use in a convenient manner. Having a social media account is now extremely important in regards to getting your website ranking in google. Not only this, it can be a very effective way to keep your customers up to date with your businesses promotions and current events. If you are completely oblivious to the social media world, we can set up the following accounts and teach you how to use them effectively:
Facebook business page
The online world is forever changing, to ensure we maintain a high standard of quality we focus on developing our skills by attending training courses with some of the industries leaders in website technology. Growing the knowledge within the Rhythm Websites team is one of our main priorities.