Any business that wants to be competitive online needs a professional looking website. With the improvements in technology it is now easier than ever to build your own website using website builders, so this raises the question, why hire a website designer?
Firstly, your website is a very important tool for generating business, with more than 97% of people using the internet to find and research businesses it is generally the first impression potential customers will get from your business.
This article is going to look at 5 reasons why we believe every business owner should hire a website designer.
The first reason is it will make you look professional. Generally, when people try to design their own website they try to cram as much information as they can up the top of the website. They use colours schemes that don’t go well together, and images that are unprofessional. The result is a website that looks terrible and creates a poor impression on potential customers.
A web designer on the other hand understands user flow and how to layout information to make the website easy to navigate. They will use a colour palette that will match your business logo and branding. The websites fonts will be selected to match the fonts used in your logo. Images will be edited to look professional and in addition to this the web designer will source professional stock images if necessary. The result will be a stunning website that is easy to use and looks great on all devices.
More Online Enquiries
There is a saying that a website is never finished. Once a website is built it should be tracked using Google Analytics and adjusted to improve conversion rates. What this means is to generate more enquiry from the same amount of website traffic. For example, a website that has a two percent conversion rate will only generate two enquiries per a month per everyone hundred visitors. The website designer will look at ways to improve this number which can include adding testimonials, speeding up the website load time, including more information on the site, adding lead magnets etc. This would hopefully improve the conversion rate to around seven, this means the website will be generating on average five more leads per month per everyone hundred visitor, which is about sixty a year.
Having a website is great but getting found online is better. Getting a website ranking in Google for searches potential customer are making can be quite difficult and time consuming. A web designers job is more than just building an amazing website, a web designer will develop a strategy to improve your website ranking and online enquiries. Google can provide a health flow of online enquiries and give you a competitive advantage in your industries. Some large companies are known to spend tens of thousands of dollars on SEO experts to help them improve their website ranking.
A web designer will know where the best way to get traffic to your website. Remember web designers analyse websites all day long, and experienced designer will figure out how your potential customers search for your product or services and aim to get your business in front of them online. High levels of traffic is always good, but it is important that the people that are visiting your website are potential customers. The last thing you want is to be handling enquiries for people that aren’t your target market.
Free Up your time
Building a website, handling SEO and digital marketing is extremely time consuming and managing it yourself can take away from dollar productive activities. We rebuild a lot of website that have been made by people that have spend hours designing them, all to have them under perform and come to us to rebuild them. Hiring a website designer will free up a lot of time for you and allow your business to take full advantage on digital marketing.