What is Google Keyword Planner? (Google Search Volume Tool)
Google Keyword Planner is a tool offered by Google that allows users to find monthly search volumes of keywords. The tool enables users to:
- find the average monthly search volumes for keywords,
- get keyword ideas and find new keywords,
- review historical keyword statistics and traffic forecasts,
- estimated cost-per-click range for keywords (Google Ads)
To use Google Keyword Planner, we simply add a few keyword ideas into the search field, and Google will return the average month search volumes for the specified keywords, along with suggested keyword ideas that relate to the keywords entered.
Why we use it?
We use Google Keywords Planner to find what your customers are searching in Google. It helps us find the most popular search queries that relate to the products and services your business sells. This information helps us with both Search Engine Optimisation Campaigns, and Google Ads campaigns.
Search Engine Optimisation Applications
Keyword Research is the first step in any Search Engine Optimisation Campaign. With Google Keyword Planner, we begin by finding the most searched keywords relating to your product or service. We will review historical search data and forecasts to determine which keywords would bring the most relevant and profitable traffic to your website.
This search volume tool offered by Google plays an important role to ensure our SEO effort achieve the best outcome.
Google Ads Applications
When managing a Google Ads campaign, the Google Keyword Planner tool is used to find the estimated cost-per-click for each keyword. This helps us determine the viability and profitability of a Google Ads campaign. Using this data, we can assess which keywords are making the most money and evaluate other metrics such as cost of customer acquisition (how much you need to spend on marketing to get one customer).
Frequently Asked Questions
Can Anyone Use Google Keyword Planner?
Although Google Keyword Planner is free to use, you must be running a Google Ads campaign to get accurate figures. If you’re not running a Google Ads campaign, search volume data will appear in a range such as 10 – 100, 100 – 1,000, 1,000 – 10,000. Unfortunately, this information is too vague to provide any direction for a campaign.
How accurate is the information?
Considering Google Keyword Planner is made my Google, we believe that it is the most accurate source of keyword data. Google is the only company who have accurate information relating to what people search on their platform. There are a number of companies which offer keyword research tools; however their data usually comes from Google keyword planner.
Is the data country/location specific?
With the Keyword Planner Tool, Google Search volumes can be targeted to a specific country, state, and in some cases suburb or postcode. This enables users to retrieve accurate information, particularly if your business operates in a local region.