When users are looking for a product or service, they generally research a number of businesses online to find the most appropriate one for their needs. Conversion rate optimisation (CRO) is the process of analysing and adjusting a websites content with the aim of improving the percentage of people who take the desire action. This can be buying from the site, filling in a form or responding to a call-to-action. Conversion Rate Optimisation involves investigating how people navigate through your website, what aspects of the site they engage with and what deters them from acting.
We use a variety of software to track website visitors, where the traffic comes from, what they do on the website, how long they spend on each page and what percentage of that traffic takes the desired action. With this information we can adjust and optimise the website accordingly to increased conversion rates. An increase in conversions of 2-3%, can have huge financial benefits over the life time of a company.
One of our fundamental tools for improved website conversion rates is Google Analytics. Google Analytics allows us to determine where website traffic is coming from, how long users spend on particular pages and the conversion rates of this traffic. We can set up tracking codes on pages and buttons to accurately track the conversion rates on those pages.
Heat maps display a colour-coded, graphical representation of various forms of website analytics. The main purpose of heatmaps is to show user behaviour on webpages, where users have clicked on and how far they have scrolled down the page. Using this information, we can adjust the layout accordingly to ensure users see and engage with the most important information on that page.
Once we understand the user’s habits on your website, we adjust the layout and content accordingly to meet your business’s goals. The adjustments we make to improve conversion include:
- Improving website written content and use of imagery.
- Include specials, sales and discounts.
- Adding new calls-to-action and lead magnets.
- Adjust website navigation and layout of content.
- A/B split test different pages for the same product or service to determine which one converts better.
We believe a few months of conversion rate optimisation is a necessity for all businesses to ensure they maintain the highest return on investment possible.
Our customised content management systems make it easy to update and make changes to your websites. We even include instruction videos and training for those that aren’t tech savvy.
All the websites we build are mobile and tablet friendly. Our responsive websites seamlessly adjust the layout of the websites content to ensure users can easily find what they are looking for.
Regardless if you’re selling thousands of products or just need an online portal for your clients to pay their bills we can provide an affordable solution online solution for your business.