Email marketing is probably the most powerful, yet misused form of digital marketing there is. When implemented correctly email marketing can be used to upsell existing clients as well as encouraging indecisive buyer to purchase. It is a great tool to promote your current offers and specials to customers and keeping them up to date with your company message. There is a negative stigma surrounding email marketing as a most people receive a huge number of spam emails from companies trying to jam their message down their throat.
The success of an email marketing campaign will really be based on how it is implemented. We believe in a less is more approach to email marketing. Our aim is to have a higher open rate of the emails we send out, while retaining people on the email database. We also segment email databases into different categories based on their interaction with the business to ensure your audience is receiving the right message.
A lot of people struggle to find the time to manage their own email marketing, and if they do have the time they can’t think of anything compelling to send their database. Regardless of your industry, if you have customers, then these customers are interest in your message. We can write compelling emails based on your industry that aim to generate enquiries and promote your brand.
We customise email templates and layouts, so they are professional and appropriately reflect your brand. Emails which contain graphics and professional designs are proven to have a significantly higher click through rate than those without. You can be sure the emails we create will capture your databases attention.
If your business regularly runs promotions such as specials and sales it is important to get this information out to your database. We custom create sequences of emails the elegantly promote what you have to offer, without hassling your customers and giving you a bad reputation.
A monthly newsletter is a great way to keep potential customers up to date with things that may interest them. There is a high chance of an existing customer showing an interest in the latest news in your industry. Monthly newsletters are a great tool to use in branding. Our aim when writing newsletters is to create a compelling piece of information that your database will be interested in. This helps people remember your business so you’re the first company they think of when they require a product or service that you offer.