Dr Mark Williams is the owner and operator of Newcastle City Dental. His dental practice was relatively new and he wanted to start promoting his services to the public. Newcastle City Dental is in a prime location in Newcastle City, surrounded by many businesses. When we meet Dr Williams he had no website, this was a big problem as there was a considerable number of people that would pass his business every day. In cases like this it is extremely important to have a website so people can look the business up online to make appointments.

Mark planned on using a marketing agency that specialised in online dental marketing to handle his online marketing and gave us the opportunity to build the website that works in conjunction with the online marketing campaign.

Considering there would be a high quantity of paid traffic being directed to the website, we needed to ensure that the website generated the highest amount of enquiry from that traffic.