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When to invest in a search engine marketing campaign

When to invest in a search engine marketing campaign

Search engine marketing is becoming one of the most popular methods of marketing for businesses. It is broken down into two main areas; search engine optimisation (SEO) and pay-per-click advertising (usually Google Ads). This raises the question, when is the right time to start a search marketing campaign for your business? In this article we …

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The Difference between SEO and PPC/Google AdWords

What is the difference between SEO and PPC (Google AdWords)?

One of the most common misunderstandings in online marketing is the difference between SEO (Search Engine Optimisation) and Pay-Per-Click (PPC) marketing such as Google AdWords. In this article we are going to outline the key differences between the two and explain the pros and cons of each. In summary The main difference between SEO and …

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Internet Advertising Strategies & Examples

Internet Advertising Strategies & Examples To Drive Sales & Traffic In 2019

Internet Advertising Strategies  It feels like online marketing has taken over, and it seems like there is an endless range of internet advertising strategies your business could benefit from. The biggest problem most veteran business owners have regarding internet advertising, is they don’t know which of these strategies is right for them. To help, we’ve …

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