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Search Engine Marketing

When to invest in a search engine marketing campaign

When to invest in a search engine marketing campaign

Search engine marketing is becoming one of the most popular methods of marketing for businesses. It is broken down into two main areas; search engine optimisation (SEO) and pay-per-click advertising (usually Google Ads). This raises the question, when is the right time to start a search marketing campaign for your business? In this article we …

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The Biggest Google Ads Opportunities In Newcastle NSW in 2019

The Biggest Google Ads Opportunities For Businesses in Newcastle NSW

Google Ads Opportunities Over the last few years we’re seen the average cost per click increase significantly for Google Ads. This is not to say Google Ads no longer effective; but rather more businesses are taken advantage of this once untapped market. Every now and then however, we come across industries that have relatively low …

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Google March 2019 Core Algorithm Update

Googles March 2019 Core Algorithm Update | What To Know

In the past few months you might have noticed your websites ranking in Google improve or drop for your target keywords. If you’re scratching your head wondering why, then we’ll enlighten you will a pretty simple answer… Google implemented a core algorithm update in March of 2019. This update has had a mixed impact on …

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The Difference between SEO and PPC/Google AdWords

What is the difference between SEO and PPC (Google AdWords)?

One of the most common misunderstandings in online marketing is the difference between SEO (Search Engine Optimisation) and Pay-Per-Click (PPC) marketing such as Google AdWords. In this article we are going to outline the key differences between the two and explain the pros and cons of each. In summary The main difference between SEO and …

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What is Google Keyword Planner? Google Search Volume Tool

What is Google Keyword Planner? (Google Search Volume Tool) Google Keyword Planner is a tool offered by Google that allows users to find monthly search volumes of keywords. The tool enables users to: find the average monthly search volumes for keywords, get keyword ideas and find new keywords, review historical keyword statistics and traffic forecasts, …

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Internet Advertising Strategies & Examples

Internet Advertising Strategies & Examples To Drive Sales & Traffic In 2019

Internet Advertising Strategies  It feels like online marketing has taken over, and it seems like there is an endless range of internet advertising strategies your business could benefit from. The biggest problem most veteran business owners have regarding internet advertising, is they don’t know which of these strategies is right for them. To help, we’ve …

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