When to invest in a search engine marketing campaign

When to invest in a search engine marketing campaign

Search engine marketing is becoming one of the most popular methods of marketing for businesses. It is broken down into two main areas; search engine optimisation (SEO) and pay-per-click advertising (usually Google Ads). This raises the question, when is the right time to start a search marketing campaign for your business? In this article we…

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Googles March 2019 Core Algorithm Update | What To Know

Google March 2019 Core Algorithm Update

In the past few months you might have noticed your websites ranking in Google improve or drop for your target keywords. If you’re scratching your head wondering why, then we’ll enlighten you will a pretty simple answer… Google implemented a core algorithm update in March of 2019. This update has had a mixed impact on…

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What is the difference between SEO and PPC (Google AdWords)?

The Difference between SEO and PPC/Google AdWords

One of the most common misunderstandings in online marketing is the difference between SEO (Search Engine Optimisation) and Pay-Per-Click (PPC) marketing such as Google AdWords. In this article we are going to outline the key differences between the two and explain the pros and cons of each. In summary The main difference between SEO and…

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What is Google Keyword Planner? Google Search Volume Tool

What is Google Keyword Planner? (Google Search Volume Tool) Google Keyword Planner is a tool offered by Google that allows users to find monthly search volumes of keywords. The tool enables users to: find the average monthly search volumes for keywords, get keyword ideas and find new keywords, review historical keyword statistics and traffic forecasts,…

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Internet Advertising Strategies & Examples To Drive Sales & Traffic In 2019

Internet Advertising Strategies & Examples

Internet Advertising Strategies  It feels like online marketing has taken over, and it seems like there is an endless range of internet advertising strategies your business could benefit from. The biggest problem most veteran business owners have regarding internet advertising, is they don’t know which of these strategies is right for them. To help, we’ve…

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Overview of Types of Online Marketing

Overview or the types of online marketing

Types of Online Marketing If you’re new to online marketing, it can be hard to find the right platform for your business. One of the primary goals of online marketing is to engage in the method that provides the highest return on investment. Each form of marketing has advantages and disadvantages, there is no one…

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How much does SEO cost in Australia?

How much does SEO cost in Australia?

As a Website Design & Digital Marketing agency based in Australia, one of the most common questions we get ask is ‘how much does SEO cost?’ The price of SEO services varies significantly based on the services you require and your desired outcome. This article explains the different types of SEO services available, and the…

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SEO Cheat Sheet

SEO Checklist

SEO would have to be the most confusing of all the digital marketing strategies to learn. There’s so much information out their it’s hard to decipher what’s important and what’s not. With only a limited number of hours in a day, you want to make sure your SEO efforts achieve the highest return. In this…

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How To Set Up Google My Business Page

With a Google My Business you can connect your Google maps, Google+, Insights, Reviews and Analytics into one dashboard application. This allows you to manage all these services from the one place which is a great convince. In addition to this it will allow your business to be found easier in Google search results especially…

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SEO & Social Media

Does social media help with SEO? This is a common question asked by people trying to undertake SEO. The short answer is, yes social media does help with SEO, though it should be noted that it helps indirectly. Social Media is not considered a ranking factor in the Google algorithm. Google has repeatedly told us…

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