Having a great website is only half the battle in the online marketing world, getting customers to visit your website is what’s really going to generate business. The most common ways customers are going to find your business is by using a search engine like Google or Bing, so being on the first page can generate a lot of recurring business. There are two main methods our Digital Marketing Newcastle team can get your website in the search results; paid searches or organic searches. Each method has its benefits and we can help determine which option is best for your business.
GOOGLE ADWORDS MANAGEMENT
Cost effective marketing.
We can set up and manage your Google AdWords campaign to target your potential customers. Google AdWords is Google advertising platform which allows businesses to pay to get their website to the top of search results. The best thing about Google AdWords is you only have to pay if someone clicks to visit your website. This makes it one of the most cost effective forms of advertising in the world.
SEARCH ENGINE OPTIMISATION (SEO)
Get found on Google.
We use Google Keyword Planner to find the keywords your potential customers are searching (e.g. Lawyers in Newcastle). We then optimise your websites code to help improve your ranking in search engines. Our goal is to get your business found by potential customers.
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We work within your budget.
We work with businesses big and small. Whatever your budget we can find an option that suits you. Whether it is setting up and managing the campaign for your, or a one-on-one training season so you can do it all yourself; we can help.
DIGITAL MARKETING PROCESS
This is a FREE 20 minute chat to discuss your business goals and a digital marketing strategy that will help you reach these goals.
We will prepare a free no obligation proposal based on your needs; this will outline the costs involved to complete the project.
Next, we will set up your marketing campaign based on your needs. You will have a chance to review the work before we launch the campaign.
Based on your requirements we can manage the campaign on your behalf or we can provide training so you can manage it yourself.
The last step is for use to optimise the campaign. This is to ensure the campaign is achieving the highest return for the lowest cost.