Based on the companies goals and our research, we implemented the following solution:
Custom Website Design: we build a custom website that aligned with the businesses branding. We employed a user-centric approach, to ensure customers could easily find the information they were looking for. It was developed using a responsive design, this meant the website displayed perfectly across all platforms such as, desktop, laptop, tablet and mobile. A call-to-action was used on every page to prompt visitors to request a quote.
SEO: we optimised the websites code to improve its ranking in Google and other search engines. We included the target keywords in meta-titles, meta-description, anchor text and image alt tags, to help search engines understand the content on the website. Furthermore, we used Google data highlight, to mark up data on the website.