TRIDENT PLASTIC ENGINEERING

WEB DESIGN - BASIC SEO

Trident Plastic Engineering

We developed a professional website that showcases the businesses vast range of products

This project presented two main challenges. Firstly, the businesses colours (green & yellow) can be difficult to work with. By using the even balance of accent colours, we were able to make these colours complement the design.

Secondly, the website had a high bounce rate and a low average time per visit. This was a sign of a poor user experience. By including all relevant information in a comprehensively planned sitemap, we saw a considerable increase in the average time spend on the website.

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DECREASE IN BOUNCE RATE

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AVERAGE TIME SPENT ON WEBSITE

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OF TRAFFIC VISITS CONTACT PAGE

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Website Design

DESKTOP, TABLET & MOBILE FRIENDLY

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Colour Palette

Font

Headings - Source Sans Pro

Written text - Open Sans

CMS

WordPress

The Process

OUR APPROACH TO THE PROJECT

#1 Initial Meeting

INITIAL MEETING

When we first spoke with the Trident team, they expressed concerns about the excessive use of yellow and green on their old website. They wanted a professional and easy to user website, that worked seamless across popular browsers and devices.

In this meeting, the team shared a few websites they liked with us, and together we brainstormed ways to create a unique design for the company.

#2 Research

BACKGROUND RESEARCH

We investigated similar businesses websites, to figure out how we could create a compelling point of difference. We found that many of their competitors had limited information on their website and were very difficult to navigate. Since the business offers a wide range of solutions, to a variety of industries, we needed to ensure users could find the information they were looking for easily.

To create a great user experience, an emphasis was placed on the website’s information architecture. This would ensure visitors could easily find what they were looking for quickly.

#3 Development

DEVELOPMENT

To ensure the project turned out exactly as the client imagined, we allowed the team to review the website throughout the development process and provide feedback. We built several demo pages on a staging server, which allowed the team to review the site in a live environment. Typically, the design process involves creating mock up images of the website for client approval, and then construction of the site. We believe using live demo pages allowed the client to get a more realistic interpretation of what the website would look like when live.