SEO or Search Engine Optimisation is the practice of improving a website’s ranking in search engines such as Google, Yahoo or Bing. SEO provides great benefit to businesses; the higher a website displays in the search engine results, the more online traffic and enquires the business will receive.
Search engines rank websites in the order of relevance to the enquiry made by the user; the SEO process involves finding the most popular search phrase your potential customers are making and optimising the website accordingly. Our SEO Newcastle team can perform a free analysis of your website.
If you sell products and services to your local community, we can help get your found in search engines. Local SEO is a great way to attract more customers online that are using search engines to find businesses.
When undertaking an SEO strategy, the most important thing is to find search phrases potential customers are making. We undertake comprehensive keyword research using Google keyword planner, this helps us find the phrases that are searched the most e.g. ‘SEO Newcastle’.
On-Page SEO refers to the ranking factors that Google and other search engines value on the website itself. When conducting on-page SEO we will adjust a websites code to help the Google algorithm understand what the website is about. Our on-page SEO practices include:
Off page SEO refers to website ranking factors that are not on the website itself, rather signals coming from other websites. Off page SEO is an extremely important ranking factor, practices we undertake for off-page SEO include:
OUR SEO PROCESS
Our first step will be to analyse your current SEO situation. We will research your competitors and relevant keywords you should rank for.
Next we will develop a strategy which will involve the best ways to get your website ranking, every business is different and requires a unique strategy.
Once the strategy is implemented we will track the results, this will include looking at the websites rank and amount of website traffic.
Based on the results we will start refining the SEO campaign to ensure your website continues to generate online traffic and enquiries.
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