From the audit we determined the main reason the website wasn’t ranking, was because it was built by the client using Wix. Website built using Wix are notorious for ranking poorly in search engines. The original website had no search engine optimisation and it had lean content, making it hard for search engine bots to understand the content.
We also conducted keyword research, using Google Keyword Planner. This revealed the following:
‘Roofing Newcastle’ was searched on average 260 times a month in Google, in Australia.
‘Roofing Contractors Newcastle’ was searched on average 70 times a month in Google, in Australia.
‘Colorbond Roofing Newcastle’ was searched on average 50 times a month in Google, in Australia.