Based on the owner’s goals and our research, we implemented the following solution:
Website: we built a basic website, that looks professional, is easy to navigate and works on desktop, tablet and mobile. Since driving sales was a priority to the owners, we decided it would be in the client’s best interest to allocate a part of their web design budget into online marketing.
Google Ads: to start generating sales quickly, we implemented a Google Ads campaign targeted towards people that are searching for bathroom renovation services in Newcastle.
Search Engine Optimisation (SEO): we optimised the websites code and content to improve the websites ranking in Google and other search engines. We included target keywords in meta-titles, meta-descriptions and the anchor text of internal links. We also adjusted the keyword density, and include the keywords in heading tags.